Trust building is the one and only factor that makes online reviews so important for your business. As many of you must have already experienced, it is extremely difficult to build trust online. It is true that people expect businesses to post customer reviews on their website. At the same time, today’s smart customers tend to put their trust on social review platforms such as Yelp, City Search, Yahoo, Kudzu, Google Plus, etc. Being third-party sites, they are known for their unbiased customer reviews.